Birla Tyre has rebranded and transformed its brand presence in the Indian mobility landscape. In June 2025, Birla Tyre launched its newly rebranded website with new design aesthetics, brand values, and a striking logo redesign.
The future-focused and innovative approach to their brand overhaul and a new line of products upholds Birla on a new scale. Championed by new promoters Himadri Speciality Chemical Ltd. (HSCL) and Dalmia Refractories—Birla Tyre, the company’s commitment redefines it while staying in line with the changing industry landscape.
Start of a Modern Era: Birla Tyre Comes with a Bold Rebrand
Birla Tyre takes a well-planned decision in rebranding and reviving its presence in the mobility industry. The rise of the digital era demands a bold and stark presence for companies across industries. As a leading name in the mobility industry, the same requirements apply to Birla Tyres.
The interesting news is that Birla Tyre didn’t simply rely on minimal changes in their color schemes and brand messaging. It’s a comprehensive and bold overhaul built on top of fresh company values and pioneering vision.
Modern Logo and Website
The biggest change of all is the change of logo, color, and the brand identity of Birla Tyres. The new logo features a sleek and modern wordmark and a new mascot.
The logo features custom wordmarks that talk about what Birla Tyre is all about. The mascot, “Tyger,” symbolizes strength, and the blue and orange color scheme of the wordmark conveys optimism, trust, and leadership in the mobility industry.
The new website redesign includes the rebranded logo of Birla Tyres, along with a sleek and easy-to-navigate custom layout.
Bold Color Palette
The new color palette is a strategic choice in Birla Tyre’s rebranding overhaul. It communicates the value of Birla Tyre’s legacy while attracting enthusiasts and admirers of the new generation. The use of an orange and blue color palette represents trust, optimism, and determination, showcasing the confidence of the users and a sense of forward thinking.
Tyger the Mascot
Birla Tyres has chosen the National Animal of Indian, the tiger, as their mascot. The custom-designed orange symbol of the tiger is called “Tyger.” The symbol of the tyger represents power, agility, and leadership. The mascot in the logo rightly holds up the commitment of Birla Tyre to win in the complex landscape of the mobility industry.
Custom Wordmark
The custom wordmark is crafted to make the unique rebranding of Birla Tyre known and visible on the digital and printed media. The wordmark evokes speed, forward motion, and a clear rebranding.
Strategic Vision and Market Repositioning
The rebranding is more than skin deep—it underscores Birla Tyre’s strategic shift from traditional markets to the cutting edge of mobility solutions. This vision is rooted in the desire to be responsive and agile in the latest trends of the automotive sector.
The appeal is going to be more prominent in this type, especially in the truck tyre, high-performance, and electric vehicle industry.
Here’s how the rebranding and design overhaul of Birla Tyre helps with the best products, like EV-ready.
Future-Ready Products: Birla Tyres is taking its products to new heights by developing EV-ready tyres. This shift in their market focus shows their acute awareness of shifts in vehicle technologies and changing customer preferences.
Global and Domestic Reach: They are stretching their reach beyond the borders of India, positioning Birla as a global brand in the Mobility industry.
The objective is to reposition Birla Tyre not just as a formidable player in India but as a global-ready brand, leveraging its legacy while paving the path for a brand new market.
Revitalizing Operations: Birla Tyre has recommended production at the Balasore Plant. Initially, they are operating at a 10% capacity. However, the business has plans to scale at an aggressive rate. The modernized facility emphasizes high-value product creation, which will empower vehicles for different industries.
The multi-faceted approach to product creation will empower vehicles in agriculture, mining, and, in the near future, passenger and EV segments.
Three Pillars of the New Identity
The design overhaul and rebranding of Birla Tyre have depended on the three major pillars of the company. Their legacy is a line of future-ready products and continuous innovation.
1. Legacy as Motivation
Starting as a division of Kesoram Industries Ltd. in 1991, Birla Tyre has served vehicles of different types for almost three decades. The rich history and 30+ years of story make up for a strong legacy to venture into newer and evolving segments of the mobility industry.
Birla Tyre’s legacy itself forms a sense of ingenuity, fueling the progress of the industry into a completely different territory.
2. Future-Ready Product Line
The Indian mobility sector is taking a new turn with EVs and vehicles of new types and styles becoming more popular. This evolving and new market demands innovation and creativity, which Birla Tyres is bringing with its new line of products. A commitment to creating tyres for EVs is at the center of Birla Tyre’s commitment.
3. Continuous Innovation
Furthermore, Birla Tyres is committed to investing in sustainable innovation, ensuring that they live up to the anticipation of the market change. Birla Tyres is now proactive in the mobility market instead of being an observer and reacting to new waves.
Revitalization and Integrated Marketing
The relaunch of Birla Tyre’s robust plans for the integrated marketing campaigns spans different digital platforms, outdoor advertising, print media, and television. They are taking a multi-channel approach to regrow the brand connection with both historic customers and a new generation on the horizon.
Market Expansion: The company is entering new regions quarterly. They are also aggressively expanding both their distributor network and export footprint, with early exports planned to the Middle East and Africa.
Balasore Reboot: The revitalized Balasore plant works both as a symbol and as the engine for future product innovation. Additionally, Birla Tyre is putting a specific level of pressure on modern capabilities that are tailored for high-performing and sustainable tyres.
A Blend of Heritage & Innovation
At the core, rebranding leads the Indian mobility manufacturer to a new landscape. It perfectly blends the heritage of Birla Tyre with the dynamism the current mobility market needs.
The brand overhaul has equipped Birla Tyre with the capacity to future poof their product lineup. Its commitment to innovation and brand positioning gives it a distinctive and global-ready presence.
The leadership at Birla Tyre sums up this rebranding as their initiative to deliver top-tier mobility solutions in the modern era.
