Unlock the Secret to Top of Page Google Ranking Performance
Okay, let me ask you a question: have you ever wanted to be at the top of Google?
If your answer is yes, then you are in the right place. SEO used to be a process that many thought was optional. SEO is no longer a luxury these days; it has become mandatory if you want to be found by your ideal customers.
A large percentage of Internet users use search engines when they want to look for products or services online. In fact, 93% of website traffic comes through Search engines. The second the people stop being at the top of page 1, their business becomes invisible on the Internet, and they start missing out on potential customers.
SEO can be the difference between growing your online business or having it die.
In this post, you will learn:
- The power of SEO to help you grow your business
- The core concepts you need to understand to master SEO
- How the 8020 team is going to drive results for you
- The three SEO strategies you must do in order to rank on Google
- Technical SEO best practices
- Content and link building best practices
The power of SEO to help you grow your business
Here is something most of the people out there do not realise…
SEO is the most cost-effective marketing channel for your business.
SEO stands for search engine optimization. SEO is the process of improving your website, so Google will like it, and thus, it shows up on the first page of the results when people search for products and services you offer.
Paid ads will stop working if you stop paying for them, whereas SEO will send a consistent flow of traffic to your website 24/7.
The good news is that SEO works. In fact, 91% of businesses reported in 2024 that SEO has a positive effect on website performance. Why? Because SEO works.
The higher you are on Google, the more visible your business becomes. Visibility is an important SEO tactic that will help you get more traffic to your website. When you have more traffic, your business has a better chance of growing.
Ranking first on Google gives you a 27.6% chance of getting a click to your website. That is quite high compared to the other results on the first page.
And here is the bad news about SEO. As a business owner, you need to find a way to increase the organic traffic to your business website. However, this is not an easy task. It takes the right combination of strategy, planning, skills, and resources to succeed in SEO.
SEO is a “sink or swim” game.
Working with a professional SEO agency might be the best option to help you solve all your SEO issues. Working with this SEO agency in Melbourne, we have the right SEO packages that can cater to your business requirements. If you are not sure what those SEO packages are, then simply contact us, and we will be more than happy to assist you.
The core concepts you need to understand to master SEO
We said that there are a few tactics in SEO, and in this section of this article, we will go through all of them.
The only SEO tactics we will be going through are as follows:
- Technical SEO.
- Content optimisation
- Link building.
Each of these tactics will play a vital role when it comes to how well your website ranks on Google.
Technical SEO Foundations You Can’t Ignore
Before we go any further, we need to look at the fundamentals of SEO. These are the things most people do not do, which is the reason why their SEO tactics are failing miserably.
Google wants to rank websites that are:
- Fast
- Secure
- Mobile-optimised
- Crawlable
If you do not build a great foundation for your SEO, then everything else you build upon that will crumble to the ground. The technical side of SEO is what most DIY SEO services fail at.
The fundamental part of SEO to a technical perspective needs to be focused on. If your site is not fast, well-coded, crawlable, and secure, then your website will struggle to rank no matter how good your SEO campaign is.
Content optimisation that ranks
Content is still the most important thing in SEO.
But not just any type of content. You need content that gives value to your customers and, at the same time, optimises that content for search engines.
Here is a list of some of the best content creation processes you can use to start driving quality traffic to your website:
- Writing content that answers your customers’ real-world questions.
- Keyword research to know what your audience is searching for.
- Creating better content and answers than your competitors.
- Long-form content outperforms short-form content (consistently).
- Make your content easy to read and skim.
- Content needs to have a logical structure with relevant H1-H3 headers
- Images, examples and other types of supportive media
- SEO by placing relevant keywords naturally within the content
- Update your content on a regular basis
Why link building still matters
Links can be compared to the word of mouth that a site has.
If a high-authority site links back to you, Google will take that as a signal that you are an authoritative website and push your rankings.
However, quality is essential here. A link from one high-quality website is worth more than a hundred links from low-quality websites.
Getting backlinks involves:
- Content that can be linked to organically
- Guest posting on other websites
- Build relationships with other influencers and sites
- Broken link building opportunities
- Link building from digital PR and media mentions
Link building is without a doubt the most difficult part of SEO.
You need time, energy, and most times a strategy you can use to start building quality links for your website.
Link building is the reason you need a professional SEO service. This is because we at 8020digital have the right strategies, relations, and plans in place to build quality links for your website.
Measuring your SEO success
If you do not measure your SEO performance, you will never improve it.
Measurement is key for any business operation, and SEO is not an exception.
Most people make the mistake of only focusing on rankings, but rankings do not mean a thing if your website is not converting.
Here are the best metrics to focus on to get accurate measurement of your SEO performance:
- Organic traffic
- Keyword rankings for target keywords
- CTRs for your search results
- Time on page and Bounce rates
- Conversion rate for your organic traffic
SEO does not have to be difficult if you know what to do.
As we have mentioned several times in this post, you need to focus on the basics to get the most out of your SEO services.
These basics will help improve your online presence, and ultimately, your website’s ranking on Google.
